Marketing Manager, PATL

Based at one of our clubs: Atlanta, GA · Louisville, KY · Mount Pleasant, SC · Full-time, exempt · Reports to the Director of Strategic Partnerships & Operations

About the role

We’re building something new: getting as many people as possible playing padel across the country, starting at our own clubs. PATL runs clubs in Atlanta, Louisville, Charleston and Seattle, and every one of them is different: different buildings, different players, different stages of growth. What should feel the same everywhere is PATL. The Marketing Manager owns that. You’ll set the marketing strategy for the whole company and make sure a player walking into any PATL club gets the same quality, the same energy and the same sense of community. You’ll work side by side with our Director of Strategic Partnerships & Operations as her right hand on marketing.

This is not a remote role. You’ll live in Atlanta, Louisville or Charleston and be on the ground at the club most days of the week, with regular trips to the other clubs. The best content, the best stories and the best read on what players want all come from being there.

What you’ll do

1. Strategy and brand

• Own PATL’s marketing strategy and calendar across all four clubs
• Define how PATL looks, sounds and shows up everywhere, then keep every club consistent with it
• Build a brand and voice guide that GMs, coaches and ambassadors can actually use
• Adapt the playbook to each market without losing what makes it PATL

2. Member experience across clubs

• Map the player journey from first post to first session to regular, and close the gaps at each club
• Work with each GM so programming, events and communication feel like one company
• Gather player feedback and turn it into changes that show up on the court

3. Social and content

• Run PATL’s social channels and each club’s local presence
• Capture some photo and video yourself on site: open play, clinics, leagues, events, people
• Collect content from every club and build a pipeline so GMs, coaches and ambassadors feed you content without extra work
• Work with our content contractors, like photographers and videographers: brief them, schedule shoots and manage what they deliver

4. Events

• Market every event we host, from social nights and intro sessions to leagues and tournaments
• Play a big part on event days: content, promotion, partner activations and making sure players have a great time
• Support the GMs and event leads who run the events; you won’t be fully responsible for hosting them

5. Campaigns and launches

• Lead marketing for new club openings, presales and founding memberships
• Plan and run campaigns for programs, leagues and memberships
• Manage email, website updates, print and local advertising

6. Marketing operations

• Keep flyers, the website and promos in sync with what’s live in our booking systems
• Run the tools: scheduling, email, design templates, analytics
• Manage budgets, freelancers and vendors

7. Partners and community

• Deliver on sponsor and partner commitments: posts, signage, activations, recaps
• Support the ambassador program with content, events and recognition
• Build local relationships that bring new players in

What success looks like in year one

• A clear PATL brand and voice guide in use at every club
• One marketing calendar running across all four markets
• Successful launch campaigns for Charleston and Seattle, with strong founding member numbers
• Steady growth in new players, repeat play and social following in every market
• GMs and coaches feeding regular content without being chased
• Partner deliverables done on time, every time

What you bring

• 3 to 5+ years in marketing, ideally in hospitality, fitness, sports or a consumer brand with physical locations
• Experience setting strategy and executing it yourself
• Strong eye for content: comfortable shooting and editing on your phone, and directing photographers and videographers
• Organized and systems-minded; you keep many locations and calendars straight
• Clear, warm writer who can match a brand voice
• Comfortable working with GMs, coaches, partners and players face to face
• Padel or racquet sports experience is a big plus
• Lives in or relocating to Atlanta, Louisville or Charleston; able to travel to the other clubs
• Legal authorization to work in the United States at the time of hire, without current or future visa sponsorship

Compensation and benefits

• Competitive salary based on experience, discussed during the interview process
• Health insurance
• Free PATL membership
• Free padel equipment
• 20 days PTO
• Paid sick leave under applicable state law
• Travel expenses covered for trips to other clubs

Questions? Email social@playpatl.com.